According to 2026 industry pricing guides, a DIY website builder runs about $0 to $500 upfront plus a monthly platform fee, a freelancer typically charges about $500 to $10,000, and an agency typically charges about $3,000 to $30,000 or more. Ongoing hosting and maintenance usually adds roughly $50 to $1,000 a month, depending on who maintains it.
Typical price ranges
| Who builds it | Typical upfront cost | Ongoing |
|---|---|---|
| DIY builder (Wix, Squarespace) | $0 to $500 | About $17 to $500+ per month in platform fees |
| Freelancer | About $500 to $10,000 | About $50 to $150 per month for maintenance |
| Agency | About $3,000 to $30,000+ | About $100 to $1,000 per month for retainers |
Ranges from WebFX's 2026 website cost guide and Levitate's 2026 small business website cost analysis. Your quote will depend on your project.
What drives the price
- Number of pages. A five-page site and a 30-page site with a page for every service and town are different jobs.
- Custom design or template. A custom design built around your brand takes more time than a theme.
- Copywriting. Writing every page for you, versus you supplying the words.
- Photos and video. Using your project photos, or producing new imagery.
- Features. Booking, financing, photo uploads, CRM connections, and quote tools add scope.
- SEO and structured data setup. Getting found takes deliberate setup, not just a pretty design.
- Ongoing care. Hosting, updates, backups, and content changes after launch.
The cost that's easy to miss
A cheap site that doesn't bring in calls is expensive. The better question is what the site needs to do for your business, and what a single new job is worth to you. For many contractors, one extra roof, remodel, or maintenance contract pays for the site.
Questions to ask before you hire anyone
- Do I own my domain, my content, and my website?
- What's included, in writing, and what costs extra?
- Who writes the content and supplies the photos?
- Is SEO and structured data setup included?
- What happens after launch, and what does it cost monthly?
- Can I see live sites you've built?
How Letke & Associates prices websites
Our websites start at $750, and hosting and care is $100 a month. Larger builds are quoted after a short call, so you only pay for what your business needs. You get a clear, written price up front, you own everything we build, and many sites go live within a day. Get a free website review and quote