Home / Process

How a great site gets built.

No mystery and no guesswork. Here's every stage your project moves through, and what you can expect along the way.

01

Discovery

A conversation about your business: the services that pay best, the towns you want to work in, who your customers are, and what your current site is or isn't doing.

From you: about 30 minutes and a link to your current site.

Kickoff notes

  • Top 3 services to promote
  • Service area: 6 cities
  • Goal: more replacement jobs
  • Competitors to beat
  • Photos + reviews to gather
02

Sitemap & strategy

Every page is mapped before anything is designed. Each service and service area gets its own page, so homeowners, Google, and AI search tools can find exactly what you do and where.

You'll see: a simple page map to approve.

Home Services Our Work Service Areas Roofing Siding Louisville New Albany
03

Wireframes

Before color or photos, each page is laid out to put the most important things first: what you do, why you're trusted, and how to reach you.

You'll see: grayscale layouts, while changes are still easy.

wireframe / home
04

Visual design

A small design system for your brand: colors, type, buttons, and photo treatment, so every page feels like the same company.

You'll see: a full homepage design, with revision rounds included.

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Get an estimateOur work★★★★★
05

Development

The approved design is hand-built into a fast, accessible, search-ready site. Schema markup, image optimization, and analytics go in from the start.

You'll see: a private preview link to try on your own phone.

<!-- service page -->
<section class="hero">
  <h1>Roof Replacement in Louisville</h1>
  <a href="tel:+1...">Call Now</a>
</section>
<script type="application/ld+json">
  { "@type": "RoofingContractor" }
</script>
06

Launch & support

Domain connected, every form and phone link tested, site submitted to Google, final speed check. After launch, we're a call or email away.

You'll get: a live site, analytics access, and a simple owner's guide.

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✓ Domain connected✓ Forms tested✓ Analytics live✓ Submitted to Google
Our promises

What you can count on, every project.

01

Clear communication

Regular plain-English updates. You'll always know what stage you're in and what comes next.

02

No surprise invoices

Your written quote spells out what's included. If anything changes, we talk before it costs you.

03

You own it all

Your domain, your content, your site. Always.

Start a project

Start with a conversation.

Step one is a short call. We learn your business and look at your current site before talking about anything else.

Get a free website review Our process