Research & guides.
Plain-English answers for contractors about websites, search, and AI, plus original research on what local contractor websites actually look like.
What It Takes to Show Up: 111 Contractor Websites Analyzed (2026)
Original research: we analyzed 111 contractor websites that appear in Louisville and Southern Indiana search results. What the businesses that show up have in common, and where most still fall short.
Read Guide · 6 minWhat Should a Contractor Website Include? A 2026 Checklist
A plain-English 2026 checklist of what every contractor website needs: the basics, trust signals, ways to get calls, search and AI readiness, and upkeep, backed by our study of 111 local contractor sites.
Read Guide · 5 minHow Much Does a Contractor Website Cost in 2026?
What contractors typically pay for a website in 2026, from DIY builders to freelancers and agencies, what drives the price, ongoing costs, and the questions to ask before you hire anyone.
Read Guide · 6 minHow to Get Your Contracting Business Recommended by ChatGPT and AI Search
How contractors can show up when homeowners ask ChatGPT, Gemini, Perplexity, and Google AI Overviews for a recommendation: clear business data, reviews, structured data, answer-first content, and consistent listings.
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